What does "insurance solicitation" mean?

Insurance solicitation refers to the act of marketing and offering insurance products to potential customers. This encompasses various activities such as promoting different types of insurance policies, explaining their features and benefits, and seeking to persuade individuals or businesses to purchase them. Effective solicitation involves understanding the target market's needs and presenting insurance solutions that can meet those needs, thereby facilitating the sale of insurance products.

The importance of solicitation in the insurance industry lies in its role as the initial step in the buying process, which helps to establish awareness and interest in insurance offerings. This activity is crucial for insurance agents and brokers, as it helps them connect with potential clients, showcase the value of the insurance products they represent, and ultimately drive sales.